The Business Value of Pro Bono
Pro bono is a powerful way to drive social change. It can equp social good organizations with the expertise and support they need to serve more beneficiaries, become more efficient, and deliver on their misisons more effectively. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value. And often, if an initiative doesn't contribute to the bottom line, it's not seen as a worthwhile investment. That’s why Taproot developed the Business Value of Pro Bono. This resource outlines six common business objectives that pro bono can help support and includes examples from leading companies that have effectively aligned their pro bono service strategies with the broader goals of the company. They also include some stats and quotes that are sure to convince the nay-sayers. Study up so you can make the case at your company!
Find the full resource here.