The Age of Responsibility

Business is doing more than ever before to tackle issues like climate change, poverty, human rights and corruption. So why are things are getting worse, not better? Why are environmental and social trends still headed in the wrong direction? Wayne Visser argues that traditional approaches have failed, leaving business stuck in the Ages of Greed, Philanthropy, Marketing and Management. Using Web 2.0 as a metaphor, Wayne Visser shows how business needs to radically transform if we are to ever reach a true Age of Responsibility.

In particular, Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.

Content from this campaign

Responsible Business & Employee Engagement

To Scare or To Inspire? Bringing Admission, Ambition & Pragmagic to CSR

Social Impact & Volunteering

Will Anyone Join Your Revolution?

Environment

Big Business, Little Splash – Tackling the World Water Crisis

Responsible Business & Employee Engagement

What Drives the Business Case for CSR?

Innovation & Technology

Open Sourcing Sustainability: Web 2.0 meets CSR 2.0

Responsible Business & Employee Engagement

The Long Tail of CSR: When Smaller is Bigger

Social Impact & Volunteering

Nature vs. Nurture: Are Social Entrepreneurs Born or Made?

Responsible Business & Employee Engagement

CSR 2.0 as a New DNA for Business

Responsible Business & Employee Engagement

Cracking the CSR Codes Puzzle

Environment

Broken Promises: BP’s slide backwards into Promotional CSR

More from Wayne Visser

  1. The Age of Responsibility
    Business is doing more than ever before to tackle issues like climate change, poverty, human rights and corruption. So why are things are getting...