2019 Porter Novelli/Cone Purpose Biometrics Study

Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.

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Environment

Companies Who Communicate Breakthrough When Facing Greenwashing Scrutiny
Today we examine a few companies laying it all out on the table with transparent reporting from the top down.

Diversity & Inclusion

EVP Global Inclusion & Diversity Leader, Porter Novelli's Soon Mee Kim to Host ColorComm Office Hours on Coming Together in the Age of COVID-19: Diversity, Equity & Inclusion
Soon Mee Kim, EVP Global Inclusion & Diversity Leader at Porter Novelli will host this week's ColorComm Office Hours.

Responsible Business & Employee Engagement

Companies Commemorate International Women’s Day 2020
This Sunday (March 8) marks International Women’s Day - a global day celebrating the social, economic, cultural and political achievements of women. This year’s theme of #EachforEqual

Responsible Business & Employee Engagement

PayPal Funds Research Into Illegal Firearm Distribution
With the U.S. holding the title for more public mass shootings than any other country globally, increasingly, Americans are looking to all stakeholders to solve the gun violence epidemic.

Research, Reports & Publications

Porter Novelli Featured in IPR Top 14 PR Research Insights
We are thrilled to share that Porter Novelli was featured in IPR's Top 14 Public Relations Research Insights of 2019!

Responsible Business & Employee Engagement

Business Roundtable Puts Stake in the Ground Around Purpose
Last week marked an exciting and transformational milestone in the world of Purpose – and in business.

Events, Media & Communications

WEBINAR: 2019 Porter Novelli/Cone Purpose Biometrics Study: The Need-to-Know Data & Insights
Join Porter Novelli and Cone for a webinar to learn about the findings and insights from the newly released 2019 Porter Novelli/Cone Purpose Biometrics Study. The complimentary webinar presentation of the 2019 Porter Novelli/Cone Purpose Biometrics Study is on June 18, from 1:00-2:00 p.m. ET.

Research, Reports & Publications

Purpose Messages Evoke Greater Attention, Arousal and Emotion, According to First-of-its-Kind Biometrics Research by Porter Novelli/Cone
Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.

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