2019 Porter Novelli/Cone Gen Z Purpose Study

Gen Zers are tired of how negative and divided our country has become. They believe positivity is the go-forward strategy and are near-unanimous in their belief that we need to come together to make progress. They are looking to Purpose-driven companies to be partners in that progress and stand ready to take action. This is a generation that feels empowered to change the world for the better. Are you ready to join them?

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Philanthropy & Cause Initiatives

In It Together: Protecting Small Businesses During COVID-19 Crisis
With “stay at home” and “shelter in place” orders increasing across the U.S. due to the continued spread of coronavirus, small businesses and their employees are particularly vulnerable today. Now, we’re seeing major brands step up to help smaller businesses get by, because after all, we’re all in this together.

Media & Communications

Changing Operations to Meet Coronavirus Demands
Here, we’ve rounded up examples of how companies are changing their business operations to provide products and services to help during this growing crisis.

Responsible Business & Employee Engagement

Brands Leverage Marketing Budgets to Share COVID-19 Messages
As many brands shift operations, make major donations and activate employees to help, there is one other major resource brands have to offer: marketing spend. Here we’ve seen a number of brands step up to spread public awareness messages in the time of COVID-19.

Philanthropy & Cause Initiatives

COVID-19: How Companies Are Responding
As we all seek to better understand how companies can be a positive force during uncertain times, we’ve rounded up a few examples of companies stepping up to support coronavirus mitigation.

Media & Communications

Best of Super Bowl Ads Feature Inclusive Messages, Highlight Sustainability Practices and Urge Us to Donate
Take a look at our roundup of Purpose-driven Super Bowl campaigns that caught our eye.

Responsible Business & Employee Engagement

Consumer Trends That Will Help Communicators in 2020
This Porter Novelli/Cone Gen Z Purpose Study establishes what makes potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.

Events, Media & Communications

WEBINAR: 2019 Porter Novelli/Cone Gen Z Purpose Study: The Need-to-Know Data & Insights
Join Porter Novelli/Cone to learn about the findings and insights from the newly released 2019 Porter Novelli/Cone Gen Z Purpose Study.

Research, Reports & Publications

90 Percent of Gen Z Tired of How Negative and Divided Our Country Is Around Important Issues, According to Research by Porter Novelli/Cone
Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study.

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