2012 Cause Marketing Forum Conference - An Interview with David Hessekiel, President of The Cause Marketing Forum
(3BL Media) May 31, 2012 - David Hessekiel, President of The Cause Marketing Forum sat down for an interview at the 2012 Cause Marketing Forum Conference, taking place May 30th and 31st in Chicago, IL.
The annual Cause Marketing Forum is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate social responsibility (CSR) efforts. Appropriate for both novice and seasoned cause marketers, the annual Cause Marketing Forum will cover a wide range of topics featuring expert cause marketing speakers and discussion group leaders. From legal considerations to forming the perfect corporate-nonprofit partnership to harnessing the power of social media for your cause marketing campaign, no cause-related marketing topic is left uncovered.
Over these two days, attendees will hear from executives, marketing and corporate social responsibility professionals from companies including Zynga, Procter & Gamble, Campbell’s Soup Company, Whirlpool, ANN Inc., Yum! Brands, The Coca-Cola Company, AOL/Huffington Post Media Group and others. Nonprofit speakers include executive and cause marketing representatives from U.S. Fund for UNICEF, Susan G. Komen for the Cure, KaBoom!, ACCION, World Wildlife Fund, DoSomething.org, March of Dimes, Adopt a Clasroom and others.
Cause Marketing Forum, Inc., producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work.
A wealth of information on cause marketing and CMF’s offerings can be found at www.causemarketingforum.com
Contact
David Hessekiel
+1 (914) 921-3914
Cause Marketing Forum
