Avista Employees March for Babies

A dedicated group of Avista employees and families supported March of Dimes in the March for Babies in Spokane, Wash

Sappi North America Releases 2015 Sustainability Report

Sappi North America, a leading producer and supplier of diversified paper and packaging products, has announced the release of its 2015 Sustainability Report. The report showcases Sappi’s industry leading sustainability performance.

Mars Symbioscience Joined 1,000 of the Nation’s Leading Science & Technology Organizations at the 4th USA Science & Engineering Festival

How does a bitter cocoa bean become a delicious cocoa powder or rich chocolate? What is the real story and science behind the headlines about cocoa and health? If you have scientific questions about cocoa, we have the answers and more at the 4th USA Science & Engineering Festival (USASEF) Expo. Visit the Mars Symbioscience (MSS) booth #507 on April 16 and 17 at the Walter E. Washington Convention Center in Washington, DC to discover what makes cocoa so special. Hint: it’s not just its taste.

15th Responsible Business Summit Will Feature PYXERA Global in Two Sessions

The 15th Responsible Business Summit will bring together more than 55 speakers who will share how to become a trusted business and deliver positive impact.

PYXERA Global CEO, Deirdre White, will speak at the Summit, in addition to Vice President of Enterprise and Community Development, Harry Pastuszek. White and Pastuszek will join CEOs from Europe’s most innovative and inspiring brands in responsible business to discuss how to build trust and purpose for their business. Among these CEOs include Craig Kreeger, the latest CEO to join the Summit’s keynote line up, Jean-Marc Duvoisin of Nespresso, Michael Gidney of Fairtrade Foundation, John Holland-Kaye of Heathrow Airport, and Bas van Abel of Fairphone.

“Purpose” – It is Central to Business Success Says a Sustainable Brands Thinker -- And, A Fascinating Look Into the 21st Century

What may sound at first glance to be “touchy-feely” management advice turns out to be solid guidance to corporate executives and managers strategizing about “bullet-proofing” their companies and brands for the immediate and the long-term. Dimitar Vhalov, the Director of Content for Sustainable Brands, explains in our Top Story the importance of “purpose” for companies as the enterprise is made more resilient and focused as part of “future-proofing,” especially for brand marketers.

EPA Administrator Gina McCarthy, Oil Industry Expert Amy Myers Jaffe, Food Tank’s Danielle Nierenberg and Fortune 500 Business Leaders to Headline Ceres Conference May 4-5 in Boston on “Sustainability in an Age of Disruption”

On the heels of the historic signing of the Paris Climate Agreement, the nonprofit sustainability group Ceres will bring together 500 business, investor and nonprofit group leaders to discuss how leading businesses in key industries are responding to sustainability challenges and combating climate change threats on a rapidly warming planet.

PESO for Your Thoughts on Sustainability?

Acronyms make it easier to remember new concepts. The term PESO – paid, earned, shared and owned -- was useful in remembering the new paradigm for PR pros and marketers seeking to reach key audiences with their content in a highly fragmented media environment.

Latinos Use Smartphones While Driving More Than Most; AT&T Says “It Can Wait,” Launches Campaign

Half of Latinos admit to using their smartphones to social network while driving. More than a quarter (28%) snap selfies or take photos. And nearly 7-in-10 (68%) text behind the wheel.

Going At It Alone

Sometimes boldly going where no brand has gone before can be a lonely voyage. Three multibillion-dollar companies, that received accolades for taking an early and socially progressive stance on controversial issues, have publicly acknowledged they expected their competitors to follow suit sooner.

Latest Campaigns

  1. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
  2. Aflac Insights
    Learn more about Aflac’s survey findings to better understand workplace trends as well as consumer attitudes, habits and opinions toward health and...
  3. Technology for Good
    We believe that technology, when thoughtfully and strategically applied, can bring positive, lasting change to people’s lives and communities and...
  4. Aflac Voices
    Hear from Aflac’s senior leaders and subject matter experts about industry trends and more.
  5. Plastics Footprint
    We aspire to be a leader in driving innovative solutions that address the problem of plastic pollution and enable a circular economy. We are committed...
  6. Accelerating access to healthcare technology
    We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...
  7. Health & Nutrition
    Be the leading nutritious and sustainable product development partner for our customers, developing industry leading solutions that enable the...
  8. Sustainability by Antea Group
    At Antea Group, we believe the best sustainability programs integrate sustainability into core business practices, we identify and act on relevant...
  9. Cascale Events
    Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...
  10. Sustainable Operations
    ops-related sustainability content (e.g., new electric equipment, decarb efforts, etc.)