In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.
Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.
American Express announced today that it has been ranked #1 on the 50 Best Places to Work for New Dads by Fatherly, the leading digital media brand for dads. American Express is one of just 50 companies included on the annual report highlighting the best paternity benefits offered by companies in the United States.
In an effort to spark a social movement against hatred in all forms, USC Shoah Foundation – The Institute for Visual History and Education, and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, today announced the winners of the 2018 IWitness Video Challenge.
With the release today of its annual Cigna Connects Corporate Responsibility Report, global health service company Cigna (NYSE:CI) shares the specific initiatives through which its corporate responsibility platform empowers and guides the company in connecting its mission, expertise and resources to a broad range of environmental, social and governance (ESG) efforts.
Our ambition is to offer equal opportunities to everyone everywhere, and we want our employees — no matter who they are, or where in the world they live — to feel uniquely valued, and safe to contribute their best. For us diversity of people and an environment of inclusion generate greater engagement, performance, and innovation.
It’s easy to look at the Mace family and see something extraordinary. A same-sex couple who has adopted five children from the foster care system, all while devoutly serving the United States military and bearing the strain of multiple re-assignments. From background checks, court sessions, disclosure meetings and more, Christopher and Brian Mace have gone to extraordinary lengths to create a forever family for their five children: Eira, Kota, Steven, Dallyn and Kinley.
Recently, the world witnessed the power and determination of Gen Z after they inspired over 1.2 million people in over 450 rallies in the U.S. (not to mention countless rallies worldwide) to march for gun control. Despite their young age, this generation is concerned about the state of our world, and 94 percent feel that companies should step up to address social and environmental issues. Now, one brand is harnessing this empowered group’s engagement to advocate for a variety of issues that matter most to them.
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