Supply Chain Integrity - Introducing Farm to Yarn, Traceable Organic Cotton With Social and Environmental Benefits
Volcom, in partnership with the social enterprise CottonConnect, is launching Farm to Yarn – a socially conscious raw materials initiative in India that features certified organic cotton that’s traceable back to the program’s farmers and that provides social and professional education programs for the farmers and the women in the farming villages of Maharashtra and Madhya Pradesh, where the cotton was sourced.
Launching in Spring 2019, the products are the result of a multi-year commitment that Volcom has made to this partnership, further enhancing and building upon the organic cotton t-shirt range they’ve been selling for years.
Farm to Yan is a program that’s more than just organic cotton. The full story with videos is available at www.volcom.com/farmtoyarn.
Media Contact:
Megan West
Volcom Marketing Relations
949-646-2175
