Sappi’s ‘The Standard 7’ Wins Graphis 2024 Design Awards

BOSTON, October 24, 2023 /3BL/ - Sappi North America, Inc., a leading producer and supplier of diversified paper, packaging products and pulp, announces that Volume 7 of The Standard has won Gold in the Print Promotion category of the Graphis 2024 Design Awards. This award is given to the most compelling work from global talents in design, advertising, photography and illustration art. The Standard 7 explores the power of haptics and the growing importance of sensory packaging in heightening brand experience and driving sales.

The original Standard was published in 1924 and later resurfaced by renowned designer and entrepreneur, Cheryl Heller, from 1994-1998. Today, and for more than a decade, Sappi and Kit Hinrichs, principal of Studio Hinrichs, continue the century-long legacy of the series.

“The Standard 7 is an extension of the pride we exhibit in our sustainably manufactured, premium paperboard, and the series represents part of Sappi’s continuing legacy to create unique educational resources for professionals in the print and packaging business,” said Patti Groh, Director of Communications, Sappi North America.

Kit Hinrichs has designed 7 volumes of The Standard series to date. The decades-long relationship with Sappi reflects a like-minded partnership that values educational resources for the print business and professionals. Kit’s dedication not only extends to his attendance at every press check, but also in his assurance that each volume of the series is of the highest quality.

“The Standard provides inspiration to advance innovative print communications and ultimately create multisensory experiences,” said Kit. “The latest edition is particularly special because it details how packaging has become the pivotal touchpoint that reinforces all marketing efforts. Sensory packaging has grown increasingly instrumental in creating a memorable and profitable brand experience, which is why we included specialty techniques on how to stand out in a crowded market to foster connection with customers."

Each edition focuses on a single aspect of the print and design process, allowing for a closer, more detailed look at each phase. Over the years, topics have included preparing files for press; color management and calibration; varnishes and coatings; scoring and folding; special effects; and bindery techniques. The latest edition focuses on the power of packaging perceptions.

The 2023 Graphis win is not the first award an edition in the series has won. The Standard 4 won Gold in 2012 and in 2013, The Standard 5 also won Merit recognition from Graphis. Additionally, The Standard 5 received a 2013 Holmes Report Gold SABRE award for its outstanding accomplishment in the Industry Sector category of Business-to-Business: Chemicals & Industrials.

Learn more about the historical presence of The Standard series at www.sappi.com/the-standard-sappi-north-america. To order The Standard 7 please visit, https://go.sappi.com/l/405492/2023-05-22/gnb5jk.

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About Sappi North America, Inc. 

Sappi North America, Inc., headquartered in Boston, is a market leader in converting wood fiber into superior products that customers demand worldwide. Our four diversified businesses – high-quality Graphic Papers, Dissolving Pulp, Packaging, and Specialty Papers deliver premium products and services with consistent quality and reliability. Our high-quality Coated Printing Papers are used for premium magazines, catalogs, books, direct mail and high-end print advertising. We are a leading manufacturer of Dissolving Pulp, which is used in a wide range of products, including textile fibers and household goods. We deliver sustainable Packaging and Specialty Papers for luxury packaging and folding carton applications with our single-ply packaging brands and for the food and label industries with our specialty papers. We are one of the world's leading suppliers of Casting and Release Papers with lines for the automotive, fashion and engineered films industries. 

Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 12,000 employees and manufacturing operations on three continents in seven countries and customers in over 150 countries. www.sappi.com 

Contact 
Rajira Hernandez 
Account Manager 
Matter Communications 
+1 978 4999250 
sappi@matternow.com