P&G Joins 10th Anniversary Global Citizen Festival to Step Up for Girls, for the Planet We Call Home and to Defeat Poverty

Oct 13, 2022 11:15 AM ET

P&G Takes Actions to Step Up for Girls at Global Citizen
In September, we took to the stage at the Global Citizen Festival with leaders, activists and artists to help take action to create a more equal world for women and girls.

We believe that more equality at home goes a long way in creating more equality in the world. That’s why we are continuing to build on the impact created by Ariel’s #SharetheLoad movement in India and by Dawn & Swiffer’s #ClosetheChoreGap campaign in the U.S. — creating even more brand campaigns that challenge gender bias.

To make this announcement on the Global Citizen stage, we passed the mic to girls' education advocate Zuriel Oduwole, who at 12 years old took part in our iconic Always campaign that changed norms and culture around the world and made “Like A Girl” mean amazing things. She joined Katie Couric, America’s first solo female network news anchor, and Misty Copeland, the first African American principal dancer with the American Ballet Theatre, to encourage us all to consider how the images we see — and the stories we tell — matter.

In our efforts to #EndPeriodPoverty, we joined Global Citizen and other supporting organizations for the launch of the Global Menstrual Equity Accelerator. The announcement was made by change agents and trailblazers, including Always Period Heroes and founders of Women in Training, Brooke and Breanna Bennett. Starting with the Period for Change initiative, the new collective will fight stigma, expand education and influence policy to improve access for sustainable resources and products to help support millions of people who are facing Period Poverty.

We are so thankful for the continued support of all the partners, leaders and game changers around the world that are helping us take action through our brands and create impact in the communities we serve.

Click here to learn more about the other ways we are stepping up to create a more gender equal world.

P&G is joining together with Global Citizen for their 10th anniversary Global Citizen Festival.
As part of our efforts at P&G to be a Force for Growth and a Force for Good, we’re joining together with Global Citizen for their 10th anniversary Global Citizen Festival. Together we can create positive impact For Girls, For The Planet and To End Poverty.

Since Global Citizen hosted the first Festival in New York City’s Central Park in 2012, activists from around the world have taken more than 30 million actions for change, leading to more than 41.1 billion US dollars in funding commitments that are impacting the lives of over 1.15 billion people. Eight years ago, P&G made its first Global Citizen commitment, working through our brands and with our partners to help create a world free from gender bias with equal voice and opportunities for all.

On Saturday, September 24, 2022, the Global Citizen Festival will unite world leaders, musicians, activists, and citizens to take action during its live broadcasts from Central Park and from Black Star Square, in Accra, Ghana. Click here to tune in.

Taking Action Together
We believe that more equality at home goes a long way to create more equality in the world. As part of our Global Citizen commitments, our Home Care brands Swiffer and Dawn are continuing their efforts to inspire more equality at home through their #CloseTheChore Gap campaign.

500 million people still experience period poverty around the world, and that’s why Always, Whisper and Orkid are working with many committed partners around the world — including Feeding America and Women in Training — to help end period poverty and ensure everyone has access to the period products they need.

Further, millions of girls drop out of school at puberty due to a lack of period education. Educating all genders on menstruation is an essential part of helping to remove stigma and empowering girls through puberty and beyond. In India, Whisper’s #PeriodOfPride initiative is taking action to make period education a priority by advocating for the integration of a period module in the school curriculum and educate boys and girls on the concept of menstruation and menstrual health.

Tune in September 24th 2022
The 2022 Global Citizen Festival will be broadcast and streamed on major outlets including ABC, ABC News Live, FX, Hulu, iHeartRadio, TimesLIVE, Twitter, YouTube and more. Click here for global streaming options.

Since the Global Citizen Festival’s inception, some of the world’s most popular artists have helped to amplify Global Citizens calls for change. The Global Citizen Festival NYC concert will be hosted by actress Priyanka Chopra Jonas with Amber Ruffin, Antoni Porowski, Bill Nye, Chris Redd, Connie Britton, Jay Shetty, Katie Couric, Katie Holmes, Misty Copeland, Rachel Brosnahan, Scott Evans, Sofia Carson, Tamron Hall, and Van Jones also joining as presenters.

There will be musical performances by Metallica, Charlie Puth, Jonas Brothers, Maneskin, Mariah Carey, Mickey Guyton and Rosalia, Angélique Kidjo and Billy Porter. Hosted by Danai Gurira, Accra will see musical performances by Usher, SZA, Stormzy, Gyakie, Sarkodie, Stonebwoy, TEMS, Uncle Waffles. Berla Mundi, Joselyn Dumas, Michaela Coel, Nomzamo Mbatha, and Sabrina Dhowre Elba will also be joining throughout the event as presenters.

At P&G, we use our global reach and the voice of our trusted brands to tackle bias and spark conversations about how to create a more equal world. Learn how we’re stepping forward with #ActsOfGood globally.