Part 1 of Honda's Award-Winning Environmental Film Series: Paint by Numbers

The first film in the series, Paint by Numbers, tells the story of how Honda engineer Shubho Bhattacharya was inspired to develop technology to reduce the energy needed to operate the auto body-painting system at Honda's manufacturing plant in Marysville, Ohio. Auto body painting accounts for the most energy use in Honda's production process. With the help of his fellow associates, Bhattacharya conceived Honda's Intelligent Paint Technology, which has cut Honda's North American manufacturing CO₂ emissions by about 10,000 metric tons per year. Learn more about this fascinating story.

Honda is always seeking innovative ways to reduce our environmental impact. From designing fuel-efficient vehicles to building our products in the most energy-efficient factories, we consider the environment in all aspects of products' life cycle. In our new Environmental Short Film Series, we highlight some remarkable initiatives—dreamed up and developed by Honda associates—that are fulfilling our vision for reducing the company's environmental impact and creating a sustainable future. Keep an eye out for upcoming films in the series, as we'll be releasing new videos throughout the year.

Honda Environmental Leadership

Over the past three decades, Honda has been working to reduce the environmental impact of its products, manufacturing and logistics operations, and facilities in North America. These initiatives are reported annually in the company's North American Environmental Report.  Expanding its environmental initiatives to its dealer body is the logical next step in the company's effort to reduce waste, energy use and CO₂ emissions across the full spectrum of its operations and throughout the lifecycle of Honda and Acura products, including at the point of sale.

In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, power sports and power equipment products and its global network of manufacturing plants. Today, the company is striving for even greater reductions in CO2 emissions that contribute to global climate change, while also working to minimize waste, water use and the total environmental footprint of its operations worldwide.