NH Liquor Commission & Jack Daniel’s Encourage Customers to Celebrate Responsibly This Holiday Season
Award-winning collaboration provides consumers with tips for entertaining responsibly, along with holiday-inspired cocktail and alcohol-free drink recipes
Live Free and Host Responsibly
CONCORD, NH, December 19, 2017 /3BL Media/ – The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are encouraging responsible alcohol consumption and service during the 2017 holiday season through their award-winning Live Free & Host Responsibly campaign. Currently in its third year, the campaign offers holiday-themed food and drink recipes, along with responsible entertaining techniques, tips and videos, at the responsibility-focused webpage, www.LiquorandWineOutlets.com/responsibility.
“NHLC is committed to encouraging responsibility year-round, and it is important we remind our customers to continue to be safe and responsible, particularly in the use and service of alcohol, during the holiday season. By emphasizing responsible practices, such as offering complimentary snacks and ensuring safe transportation, the Live Free & Host Responsibly campaign plays an important role in making sure we all enjoy the holiday season safely,” said NHLC Chairman Joseph Mollica. “NHLC is proud to partner with Jack Daniel’s for the Live Free & Host Responsibly campaign, which has provided a platform to deliver our critical message of responsibility in a fun and engaging way.”
