Fifth Third Bank Announces Location for Historic West End Branch

Bank Continues Commitment to Underserved Communities
Feb 27, 2023 8:00 AM ET
Collage of two photos left: a sign hanging on a fence "New branch coming soon" and fifth third logo. Right: A fence with McFarland construction sign and a wooden sign next to it with an image of the new building.

CHARLOTTE, N.C., February 27, 2023 /3BL Media/ - Fifth Third Bank, National Association, recognizes the need for banking centers in Charlotte’s Historic West End and has made a long-term commitment to this community. In a continued effort to support the West End, the Bank has announced the location of a full-service banking center at 2340 Beatties Ford Road, which is expected to open in the summer of 2024.

“We want to be more than simply a corporate partner,” said Lee Fite, president, Fifth Third Bank, Carolinas Region. “While we have made great progress building relationships with those who call the Historic West End home, we want to continue to learn how we can be a real friend to the community and play a vital role in serving others to improve lives. The new branch on Beatties Ford Road is the next step in this partnership.”

The West End location will feature a drive-thru and the Bank’s Next Gen design. Construction is expected to begin in late summer or early fall of this year with Charlotte-Based McFarland Construction serving as the general contractor. The project will also utilize local sub-contractors who are part of the Fifth Third supplier diversity program.

“At Fifth Third Bank, we value diversity and inclusion,” states Gloria Samuel, director of project and program management for Fifth Third Bank. “We live this value in many ways within Enterprise Workplace Services and specifically through selection of construction partners. It is important to our business to have diversity of thought and experiences to achieve success in the ever-changing world of labor shortages, product delays and increased demand. Our team is committed to ‘be the change you wish to see in the world’ as best stated by Ghandi.”

The neighborhood-focused approach is one that Fifth Third embraces across multiple markets. Fifth Third Bank, Fifth Third Foundation and Enterprise Community Partners have established a $180 million neighborhood program to support and revitalize nine majority-Black communities across seven states that have experienced disinvestment. The Historic West End is one of the communities where the Bank is focusing efforts.

“The primary need in the Historic West End community is financial advisement and guidance,” said J’Tanya Adams, executive director, Historic West End Partners. “Having a full-service branch that is welcoming to residents and business owners on the corridor will help further the opportunities for Fifth Third Bank to continue to be a true community partner.”

This Next Gen branch features:

  • Mobile bankers using technology that allows them to meet and serve customers in a variety of settings. Rather than having teller “windows,” the new space gives employees the freedom to move around the lobby. Tablet computers encourage a more direct and personal way of serving customers.
  • A tech wall with a dynamic digital screen.
  • Flexible meeting and seating areas, with layers of privacy that can adjust depending on the need and the type of conversation taking place.

“This location is representative of our growth in the Carolinas and how we engage with our clients,” said Senior Vice President Tommy Lloyd, retail executive of the Carolinas, Fifth Third Bank. “The branch design focuses on an open environment equipped with the latest technology aimed at delivering personal customer service to provide the best experience and advice for our clients.”

About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at Member FDIC.


Amber Darnell | 704-808-5016