Essity Green Response Report Shows Substantial Change in Consumer Behaviour Towards Environment
Originally published on Essity.com
The COVID-19 pandemic forced a sudden and disruptive change in the everyday behaviours and attitudes of communities throughout the world. The importance of hygiene and health quickly ascended to the top of the priority list for millions as lockdowns and restrictions were introduced to slow the spread of the virus. Consequently, worldwide travel grounded to a halt and nature was given a potential lifeline opportunity to thrive.
As a leading global hygiene and health company, Essity continuously looks to research and understand how consumer behaviours and attitudes evolve.
The Green Response report seeks to understand how the lifestyle changes that were forced upon the general public as a result of the COVID-19 pandemic might impact future attitudes and behaviours towards the environment. By understanding these changes, Essity can build towards a more sustainable future with hygiene and health products that respond to a changed world.
This report explores the impact of Covid-19 on the way in which people feel and act towards the environment. Over 10,000 respondents from across the globe were asked a series of questions about environmentally friendly actions and beliefs taking into consideration their lifestyle both before and since the beginning the pandemic.
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58% of respondents believe that the individual actions they take can have a positive impact on the environment and ultimately slow down global warming.
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The pandemic has brought on a shift to a more sustainable lifestyle for almost every other person surveyed, and more than 9 out of 10 of these will continue living this way after the pandemic.
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Health and hygiene will play a larger role in consumers’ everyday life – 68% of respondents say that their personal hygiene has become more important to them since the start of the pandemic.
The results give cause for cautious optimism with almost every other respondent citing that they have become more environmentally friendly since the beginning of the pandemic. In addition, it is a consistent trend across all countries surveyed that consumers are willing to spend more money on sustainable goods and services, and spent more time doing something that benefits the environment each week.
Essity continuously conducts research among the general public on behaviors and attitudes related to hygiene and health. The Green Response report shows how Essity can support and enable customers in their ambitions to act more sustainably and respond positively to the expectations of consumers, while providing consumers with the sustainable everyday essentials that they desire.
