CNH Industrial’s Biking New Ground Series Is Back for 2023

Jun 15, 2023 4:00 PM ET

CNH Industrial’s Biking New Ground series is underway for 2023. It sees the company promoting cycling as a form of sustainable mobility. In this year’s edition, CNH Industrial participated in Italy’s Giro-E, an amateur cycling competition that follows the route of the Giro D’Italia, the country’s iconic professional road cycling race.

Significantly, the Giro-E is raced on electric bikes. Therefore, Biking New Ground is a way for CNH Industrial to affirm the importance of sustainable mobility, physical activity, environmental care and social inclusion.

The CNH Industrial team was captained by Violette Neza – one of road cycling’s rising stars. A Rwandan rider, she is a member of ‘Team Africa Rising’ – an organization supporting the development of cycling across the continent. Last year’s captain, Paola Gianotti, returned to the team as ambassador. Paola is an Italian ultra-cyclist, who holds four Guinness World Records. Alongside them were a hundred other team members, including employees, dealers and customers. The cyclists rode along winding roads, stunning coastlines and awe-inspiring mountains, battling a range of weather conditions.

Prior to the race, Violette commented: “The team is the most valuable resource we can count on, especially in times of difficulty. I am happy to be the captain! I hope to guide them whilst sharing experiences and learning from each other. And I hope to give my team the inspiration to keep working towards a more sustainable future.”

The Giro-E ended recently in Rome. But the Biking New Ground series will continue across the next few months, concluding after European Mobility Week in September.