Carlsberg | Circular Economy
Sep 30, 2016 9:35 AM ET
Carlsberg Circular Community, an innovative partnership with key partners, rethinks the design and production of packaging material to eliminate waste and optimize materials for high quality reuse and recycling; often referred to as ‘upcyling’. Below are some examples of Carlsberg Circular Community’s upcycling initiatives:
- In three year’s time, you might be drinking beer from our new #GreenFiberBottle, made from sustainably sourced wood-fibre that is 100% biodegradable and bio based, generating zero waste. This is a cooperation between Carlsberg, ecoXpac, Innovation Fund Denmark and the Technical University of Denmark;
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Rexam and Carlsberg obtained Cradle-to-Cradle bronze® certification for Carlsberg and Somersby cans in the UK in late 2014 – this is the first aluminium beverage can to achieve C2C certification. C2C is the only certification available to validate products according to the circular economy’s Biological or Technical cycles, and the certification supports our aspiration to make our cans circulate again and again.
