As Kimberly-Clark works to provide the essential products its consumers need to care for themselves and their families, it is committed to doing so in a manner that cares for the world’s forests and the diversity of life they support.
The purpose of the WWF UK’s Timber Scorecard is to encourage transparency in sourcing and shine a light on companies who are committed to sustainably sourcing timber products. It tracks progress towards 2020 sustainability targets.
Today, on the United Nations’ International Day of Forests, XPRIZE is releasing the Future of Forests Impact Roadmap, created in partnership with Kimberly-Clark Corporation. The digital report and its interactive website, based on future foresight techniques, illustrate the breakthroughs required for a healthier forest ecosystem, which might be the basis of future XPRIZE competitions.
The unprecedented corporate-NGO partnership includes FSC, WWF, HP Inc., International Paper, Kimberly-Clark, McDonald’s, Procter & Gamble and Williams-Sonoma, Inc., all of which sell FSC-certified products.
The campaign, titled ‘Responsible Forestry’, aimed to raise awareness and educate consumers on the importance of choosing FSC-certified products – by inviting them to play an active role in protecting forests. The campaign focused on Asia Pacific markets and a series of localized campaigns across Taiwan, Australia, and Singapore, which educated consumers and brought about a change in behavior.