AEG's Commitment to Social Impact and Volunteerism

AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create a better tomorrow for all. We are dedicated to enriching the lives of children and families in need through charitable activities that focus on public service initiatives, community outreach, and volunteerism in the areas of education, the arts and health and wellness programs with a focus on children and youth.

Videos from this campaign

LAG, LAGF and Herbalife Logos
LA Galaxy, LA Galaxy Foundation + Herbalife logos
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LA Kings players visited CHLA
LA Galaxy's Midfielder, Diego Fagúndez, and Play-by-Play Broadcaster, Joe Tutino, Inspire Migrant Students during AEG’s Coachella Valley Invitational
LA Galaxy x Herbalife
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Person stacking cardboard boxes
Students pose in front of the Rose Bowl stadium.

Content from this campaign

Philanthropy & Cause Initiatives

AEG Celebrates 14th Annual “Season of Giving”
This holiday season, AEG is helping to spread joy to those in need by supporting local nonprofits and deserving children and their families across the United States.

Philanthropy & Cause Initiatives

AEG’s Eisbären Berlin Launch Foundation to Drive Social Change in Hockey Community
Recognizing the power of sports to drive positive change, AEG’s German ice hockey champions, Eisbären Berlin, deepened their commitment to social responsibility and sustainability with the formation of the Eisbären Berlin Foundation.

Philanthropy & Cause Initiatives

More Than 200 AEG Employees Give Back With City Year to Communities in Los Angeles, CA and Brooklyn, NY Through Annual Day of Service
On December 5, 2024, AEG in partnership with City Year held its 14th Annual Day of Service when more than 200 employee volunteers participated in school beautification projects that benefitted local communities in Los Angeles, CA and Brooklyn, NY.

Philanthropy & Cause Initiatives

AEG Serves Over 1,000 Meals This Holiday Season
Celebrating the spirit of giving, AEG employees served Thanksgiving meals to more than 1,000 individuals and families in Los Angeles, CA, Indio, CA and Denver, CO.

Philanthropy & Cause Initiatives

AEG’s Eisbären Berlin Raises Awareness and Funds for the Fight Against Cancer Through Annual “Pink in the Rink” Campaign
Every October, in honor of Breast Cancer Awareness Month, AEG’s German ice hockey champions, Eisbären Berlin, trade their usual team colors for a bold and meaningful hue: pink—as part of their annual “Pink in the Rink” campaign.

Social Impact & Volunteering

AEG Presents Rocky Mountains Partners With Wish for Wheels To Donate Bikes to Second Grade Students at Garden Palace Academy in Denver, Colorado
More than 15 employees from AEG Presents Rocky Mountains built 47 new bikes to support Wish for Wheels, a non-profit organization that empowers the well-being of kids, families, and communities through the gift of a brand-new bike and helmet to second grade students.

Social Impact & Volunteering

LA Galaxy Partners With the Jessie Ress Foundation: Never Ever Give Up To Support MLS’ Annual Kick Childhood Cancer Campaign
In support of Major League Soccer’s Kick Childhood Cancer campaign, AEG’s LA Galaxy, in partnership with adidas, hosted 11 cancer patients from The Jessie Ress Foundation: Never Ever Give Up at the club’s second annual Boot Making Lab, at Dignity Health Sports Park in Carson, CA.

Philanthropy & Cause Initiatives

AEG Announces $385,000 in Community Grants to 22 Nonprofit Organizations Supporting K-12 Education, Arts, and Health and Wellness
AEG, the world’s leading sports and live entertainment company, today announced that 22 non-profit organizations across the United States will receive grants totaling $385,000 from the AEG Community Foundation to further their missions.

Philanthropy & Cause Initiatives

LA Kings Unite With AmeriCorps for 9/11 Day Meal Pack, Assembling 400,000 Meals for Southern California Families
To honor September 11 National Day of Service and Remembrance, AEG’s LA Kings partnered with AmeriCorps to support 9/11 Day’s Meal Pack Program and help thousands of families in need across Southern California.

Philanthropy & Cause Initiatives

LA Galaxy Partners With Herbalife and U.S. Soccer Foundation To Unveil New Mini-Pitch To Inspire Local Youth Through the Power of Play
AEG’s LA Galaxy, in partnership with Herbalife and the U.S. Soccer Foundation, unveiled a new mini-pitch at Rio Vista Elementary School in Pico Rivera, CA, on August 19, 2024 that is designed to offer local children a safe and dedicated space to play soccer.
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