General Mills: 2012 Global Responsibility Report

General Mills’ launched its 2012 Global Responsibility Report, marking the first time the company has adopted the Global Reporting Initiative (GRI) guidelines. GRI is a globally recognized, standardized framework for reporting on environmental, social and governance performance.

Highlights from General Mills’ efforts to nourish lives around the globe this past year include:

  • Reaching the halfway mark toward achieving three of the company’s 2015 global sustainability goals: water, solid waste and packaging. 
  • Leveraging Continuous Improvement and Holistic Margin Management to make General Mills’ plants more efficient and environmentally friendly. 
  • Achieving a new record for improving the health profile of General Mills’ products.
  • Delivering more whole grain than any other single ingredient in every Big G cereal. 
  • Expanding our commitment to fight hunger around the world.
  • Hitting $1 billion in philanthropic giving.

Videos from this campaign

Content from this campaign

Responsible Business & Employee Engagement

Perspective on CSR: Jeff Harmening of General Mills

Responsible Business & Employee Engagement

Perspective on CSR: John Machuzick of General Mills

Research, Reports & Publications

General Mills Releases 2012 Global Responsibility Report

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