YourCause's "Industry Review" Report Helps Companies Improve CSR Impact

As global problems seem to grow even bigger every day, so do the ideas for solutions and benchmark measurements. The UN’s new Sustainable Development Goals for 2030, adopted by 193 world leaders in September, reflect the growing ambition to resolve the big problems of our time in a big way. With its 17 goals and 169 specific targets, the SDGs need businesses to join governments and NGOs and do their part to improve the world.

For corporations to contribute to these goals effectively, there’s a growing need for them to understand CSR program trends at a deeper level. Companies need to know what programs work, what incentives attract participation, and how to engage full-time workers. Clear data structuring and placement of variance measures are required to provide an in-depth, 360-degree view of CSR performance. Thoroughly evaluated CSR data can then be leveraged throughout a company, to be used for recruiting, employee engagement, marketing campaigns, due diligence, establishing guides and benchmarking, and internal communication.

To support this deep analysis, YourCause has issued a report to help CSR departments examine and shape their programs. Industry Review: Corporate Social Responsibility, is designed to guide businesses in creating a new program or revising an existing one. The goal is the same: to make a larger impact through more effective employee engagement. The data-driven resource provides facts and figures to promote a better understanding of actual employee engagement within internal CSR programs. It also contains thought leadership content to help raise questions, challenge assumptions, and enhance the effective of CSR. Using its guidance, companies can create or revise a program.

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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.