WWF-Canada and Loblaw to Raise Awareness about Climate Change in National Sweater Day

The second annual National Sweater Day - a WWF-Canada campaign, presented by Loblaw Companies Limited (Loblaw) - will take place February 9th and is expected to engage thousands, predominantly through school and workplace activities. The campaign is meant to educate and motivate Canadians on the issue of Climate Change; specifically, how individual actions can help reduce energy use at work, school and home. The message is simple: wear a sweater and lower the thermostat. "If every Canadian turned down their thermostat by two degrees Celsius [35.6 Fahrenheit] each winter, 2.2 mega-tonnes of carbon dioxide could be saved every year - equivalent to taking 350,000 cars off the road," writes Hadley Archer, WWF's VP Strategic Partnerships and Development.

In 2011, National Sweater Day had approximately 500,000 Canadian participants, a noteworthy achievement for its first year. Loblaw - Canada's largest food retailer - had over 400 of its grocery stores participate by engaging both employees and customers. WWF's Climate Savers program for business also helped drive participation numbers in workplaces.

This year's campaign has a focused theme - grandma.

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Meirav Even-Har is a Justmeans staff blogger. She reports on Canadian CSR issues. Meirav is an independent sustainability consultant and writer working in Toronto, Canada.