Why The Cat Spring Tea Sisters Value Heritage, Mentorship and Accountability

 I don’t think most mission-driven innovators grow up thinking, “Someday, I’d like to be a social entrepreneur.” Rather, the initial thought is more like, “I can’t believe my morning cup of coffee is a result of slave labor.” Or, “Two million Syrian refugees living in Turkey?” The next thoughts are, “What needs to be done about this? And, “What can I personally do about this? How can I raise money and rally my networks?” Dreams turn into impact-driven business models as an emergent social entrepreneur resolves to find a solution.

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Photo credit: Texas Monthly 

Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.