Why Businesses Are Embracing Sustainability

Climate change is motivating businesses to embrace sustainability, as a recent webinar by the Climate Reality Project titled "The Business of Climate Solutions" revealed. The reason why it is a big motivator is simple. Businesses think climate change will adversely affect their operations. 

Brian MacGannon, Policy Director, American Sustainable Business Council, used extreme weather events as an example. Twenty-five percent of small businesses never open after a weather event. “If you don’t have the option to move your operations to another facility, you are wiped out,” he said. 
Businesses are building sustainability into their core operations, MacGannon explained. “Businesses are increasingly raising their voice and talking about the risks and virtues of moving away from a carbon economy,” he said. 

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Photo: Lawrence Murray

Gina-Marie Cheeseman is a central California-based journalist who writes about sustainability, environmental issues, and healthy living. With a degree in journalism and a passion for social responsibility, she writes for a number of online publications. She believes that collaboration between the public and private sectors can help solve many problems facing the planet and its people. Mashable.com named Cheeseman as one of the “75 Environmentalists to Follow on Twitter.”