Why 'Authenticity' Has Been My Word of the Year Since 1983

Originally published by Carol Cone on Sustainable Brands

Merriam-Webster's 2023 Word of the Year is “authentic” — reflecting a global shift toward sincerity, genuineness and credibility. It’s a word I’ve put at the forefront of my ethos and work since 1983, and for good reason. Since then, I’ve helped hundreds of organizations identify and embed a purpose — or reason for being beyond profits. Continue reading on Sustainable Brands...