What is Market Transformation and Why Should Business Care?

Erb Faculty Member Andy Hoffman dives into the future of business sustainability through the lens of enterprise integration and market transformation.

Read Andy Hoffman's latest article recently published in the Stanford Social Innovation Review or enjoy the abridged version here http://myumi.ch/JgpzA

The Erb Institute is the University of Michigan’s business-sustainability partnership between the Ross School of Business and the School for Environment and Sustainability. We work with business leaders to help them improve company competitiveness through enhanced social, environmental and economic performance. Our degree programs prepare students to be future business leaders for sustainability, while our research and executive education prepare current business leaders for what’s next in sustainability.