Webinar: The Core Elements of an Engaging CSR Strategy with Samantha Mesrobian of Scotiabank and Guusje Bendeler of thinkPARALLAX
Jun 29, 2017 9:30 AM ET
Campaign:
Scotiabank: Trust
Join us on Tuesday July 11th at 12pm ET
Discover how Canada’s international bank, Scotiabank, refreshed their approach to CSR communications and how it changed the way they engage with their stakeholders. In this one hour webinar Samantha Mesrobian, Director Corporate Social Responsibility at Scotiabank, and Guusje Bendeler, thinkPARALLAX Co-Founder and Chief Strategy and Creative, will discuss the launch of Scotiabank’s new CSR strategy — Better Future, Better Off — followed by a live question-and-answer session.
Mesrobian and Bendeler will discuss:
- How to weave purpose into a strategic CSR narrative
- Tips for creating a strategic frameworks that aligns CSR with core business strategy and inspires audiences
- When to (and when not to) leverage storytelling when interacting with various stakeholder groups
- How to move beyond descriptions of what CSR does — and start speaking to why it matters
