// We First: a Way to Look at the World as a Mutually-Dependent Global Community
"We First is the name of the company...but more than that...it's a way of looking at the world."
Simon Mainwaring
Branding For Good met with Simon Mainwaring at the 2012 Sustainable Brands Conference in San Diego to talk to him about his company We First, a brand consulting firm that helps companies use social media to build communities, produce higher profits and create a positive impact on the world we live in.
A social media expert, Simon is also a member of the Sustainable Brands Advisory Board. He uses his expertise to teach private-sector businesses to be more responsible by showing them the value of social media and of having a positive message that resonates throughout the core brand. In other words, We First helps companies define who they are and helps articulate their purpose in order to tell their story.