WARNING! --TRUST IN CSR - CURRENTLY UNDER CONSTRUCTION
The fall and rise of trust in corporations and how it can be rebuilt.
In light of the BP spill, the bank meltdown, sub-prime fiasco and other associated mismanagement debacles a quote from the often cheery Nietzsche seems appropriate. “I’m not upset that you lied to me, I’m upset that from now on I can’t believe you”. A great deal of corporate trust has evaporated, and despite many good efforts by many good organizations, it will take a long time for it to return.
This past weekend The Acacia Group had an opportunity to present at a conference for the British Columbia chapter of the Canadian Association of Management Consultants on the topic of Corporate Social Responsibility and the embedding of the triple bottom line into an organization. A number of thought provoking conversations emerged throughout the presentation as people shared what they are thinking about in terms of Corporate Social Responsibility. The audience was comprised of consultants with a wide variety of backgrounds and levels of experience, but the common thread seemed to focus on the need for truthfulness and integrity of behavior aligning with stated values. In sum, there is a strong felt need for CSR to be seen as the real thing, and not a trend or superficial exercise. To introduce the session we asked each of the participants to respond to the question: `what do you think about when you hear the phrase Corporate Social Responsibility?’ The responses were thoughtful and reflective of an interest and curiosity about Corporate Social Responsibility.-
I think about trust and truth…
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I think about the social aspects of a company’s impact
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I think about whether or not CSR is only about the social impact or if it includes the environmental impact as well
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I think about whether or not it is ok for a company to make money when the expense socially or environmentally is high
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I think about whether or not this is a generational movement or does it cross generations
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I think about the alignment or lack of alignment between an organization’s stated values and expressed values
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I think about how important it is to be talking about this and how my own consumption choices are more and more being influenced by the social and environmental reputation of a company
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I am looking for confirmation that there is a depth of understanding generally about what CSR means