The Viaskin Patch: A Technology Game-Changer in the World of Allergies
by Sangeeta Haindl
An allergy is considered a ‘disease of the developed world’ because its increasing incidence is proportional to higher living standards. Studies suggest that over half of Americans are sensitive to at least one allergen. Environmental and lifestyle changes, urbanisation, pollution, dietary changes, development of sanitation standards and decrease in chronic bacterial infections are all thought to be factors promoting the rapid increase in prevalence of allergies throughout the developed world. For those living with a severe nut allergy, any public outing could be uncomfortable, even life-threatening.
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Sangeeta Haindl writes on women and children; social innovation; social enterprise and social entrepreneurs. She is the founder of Serendipity PR, in London, U.K., where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She is chairman of and director of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoying helping others, paying it forward and being a mum.
