U.S. Roundtable for Sustainable Beef Launched with Cargill, McDonald’s, Walmart, Tyson Foods, Merck, JBS

With the rise in the standard of living across the world, protein consumption has gone up. Beef has become one of the most important protein sources in the American diet with almost 61 lbs of beef consumed per person every year. The U.S. has also emerged as the world leader in beef production and exports.

On the lines of the Global Roundtable for Sustainable Beef (GRSB), now a U.S. Roundtable for Sustainable Beef (USRSB) has been formed. The new roundtable comprises leading U.S. beef value chain participants, including producers, processors, retailers, foodservice operators, packers, allied industry and nonprofits. The USRSB will identify sustainability indicators, establish verification methodologies, and generate field project data to test and confirm sustainability concepts for use across the country.

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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.