Understanding Stakeholder Engagement with Web 2.0 Technology

Understanding Stakeholder Engagement with Web 2.0 Technology
Plenary Session 2 at CSR and Social Media 2010
Thursday, May 13, 2010, 9:30 am
Toronto
Priority Code: 3BL1

Featuring:
Stuart D. Lister, Senior Consultant, EEM Inc.
Eric W. Steedman, Partner and CSR Practice Lead, Nexalogy Environics

The collective public opinion of your organization influences investors, employees, activist groups, and your customers. Social networking and user-generated content have changed how opinions evolve and are shared. At the same time, companies are faced with an overload of information and opinions, making it increasingly difficult to filter through the clutter to identify the key actors, issues, and trends that impact reputation, brand, and the social license to operate.
 
Learn how new technologies can help your company fully understand who its stakeholders are and what they’re saying. Eric Steedman will explain his innovative and advanced data mining approaches and Actor-Network Theory (ANT) can help you understand the blogosphere and other social media channels with scientific accuracy.
 
Stuart Lister will discuss the impact of social media on stakeholder engagement and how to develop a meaningful response strategy.
 
For more information on this session, or to see a copy of the full agenda, please visit our web site, or contact Joel Elliott at elliott@conferenceboard.ca. Please quote priority code 3BL1 when registering.

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