Is Twitter Cause Marketing Cause for Celebration?
Feb 25, 2013 10:15 AM ET
Today, cause marketing execution rarely exists without social media. Savvy cause marketers integrate social media into their campaigns to drive awareness and affinity – but can social media also become a direct sales tool? The recent partnership between fashion designer Donna Karan's Urban Zen Foundation and American Express aims to do just that, taking cause-related products off the shelves and into your Twitter feed.
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