Truist Ignites Purpose...YEAH!

Purpose is powerful – powerful enough to forge alliances like the one between Truist and Grammy award-winning singer and songwriter Usher. During our Fall Workplace Giving and Doing campaign, our Generations Engagement Network Business Resource Group is highlighting a purposeful relationship between Truist and Usher's foundation, Usher's New Look, a nonprofit partner we've supported for several years.

Our Chief Executive Officer Bill Rogers and Usher recently had an opportunity to discuss the power of purpose, giving and doing. Usher started his foundation 20 years ago to give young people a "new look" on life and ignite the sparks to help them find their purpose. Over the years, Usher's New Look has grown from a small summer camp to a 10-year leadership program designed to give students purpose and the tools they need to become leaders and change their communities. Usher's New Look has a powerful mission — "to turn potential into purpose."

Watch part of their conversation. 

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