TriplePundit: Why Your Company Should Get Involved with the Shared Value Initiative
Why Your Company Should Get Involved with the Shared Value Initiative
“Creating shared value” sounds deceptively simple. Show me a company or organization that doesn’t want to add value!
Sustainability enthusiasts may already be familiar with the concept of “shared value” – the idea that a company’s financial health and the health of the communities around it are mutually dependent. By growing a successful business, the community should become more successful as well. While shared value has a lot in common with other approaches to corporate social responsibility, it has a few key differences as well. Corporate philanthropy does not take center stage in the shared value philosophy, nor does stakeholder engagement (which is at the core of popular sustainability reporting guidelines from the Global Reporting Initiative.) Rather, the focus in the Shared Value framework is on the creation of meaningful economic and social value at the same time.
Of course, the devil is in the details – in this case, implementation. And that’s the impetus behind the creation of the Shared Value Initiative.
The Shared Value Initiative was launched in 2012 by FSG, a non-profit strategy and research consulting firm (and the brain child of Michael E. Porter and Mark Kramer). The purpose of the initiative is to foster “a global community of practice committed to driving adoption and implementation of share value strategies among leading companies, civil society, and government organizations.” To put it more simply, it’s a community to help shared value advocates with implementation of shared value strategies.
About the Shared Value Initiative
The Shared Value Initiative is a vibrant community of practitioners driving the adoption and implementation of shared value strategies among leading companies, civil society, and government organizations. Community members are provided a wealth of opportunities to learn, engage, and connect with peers on issues of vital importance to business and social impact.
We invite corporate, civil society, government, and individual practitioners to join who share our passion for a collaborative, action-oriented approach to rethinking the role of business in society.
- See more at: http://sharedvalue.org/user/register#sthash.wgGdsFN1.dpuf
The Shared Value Initiative is a vibrant community of practitioners driving the adoption and implementation of shared value strategies among leading companies, civil society, and government organizations. Community members are provided a wealth of opportunities to learn, engage, and connect with peers on issues of vital importance to business and social impact. Join the shared value practitioner community at sharedvalue.org
