Timberland Aims for Greener World
Originally published Business NH Magazine
In a move to address the environmental effect of the fashion industry, Timberland headquartered in Stratham, has set a goal for its products to have a net positive effect on nature by 2030, giving back more than it takes. The brand is turning to nature for inspiration, driving innovation through regenerative agriculture and circular design.
In pursuit of its net positive vision, Timberland has set two specific, measurable goals to achieve by 2030:
- 100% of products to be designed for circularity, and
- 100% of natural materials to be sourced from regenerative agriculture
“The environment today is in a degraded state. As a footwear and apparel brand, we are part of the problem,” says Colleen Vien, director of sustainability for Timberland. “For decades Timberland has worked to minimize our impact, but it’s time to do better than that. Imagine a boot that puts more carbon back into the land than was emitted during production. By following nature’s lead, and focusing on circular design and regenerative agriculture, we aim to tip the scales to have a net positive impact – to go beyond sustainability and help nature thrive. We are incredibly excited about this journey, and hope to inspire the industry as a whole to work together and change the trajectory of our collective future.”
