Three Ways to Get People to Read Your Corporate Responsibility Report
By Judy Sandford
Your employees, consumers, shareholders and others are demanding more corporate responsibility (CR) information from companies, but they probably aren’t reading your CR report. As expectations continue to increase around transparency and responsibility, there remains a disconnect. Although 88 percent of global consumers say they want companies to tell them what they’re doing to operate more responsibly, only 25 percent report they’ve read a CR report in 2015. Want your report to get noticed and read? Here are three tips to increase engagement, accessibility and relevancy of your next report.
Judy Sandford is Vice President of CR Strategy for Cone Communications. With more than 20 years of marketing communications experience, Judy has focused the last decade of her career on sustainability communications and Global Reporting Initiative (GRI) reporting. Drawing upon her passion for taking CR data beyond the pages of a report, she has helped more than 30 Fortune 500 corporations and leading nonprofits tell their stories and ensured that their stakeholders get the message in the way they prefer to receive it – including interactive web experiences, social media and video.
