Three Companies Leveraging World Water Day to Amplify Water Commitments

World Water Day took place on Wednesday March 22 and aimed to bring awareness to the global water crisis. Based on the multitude of campaigns, it’s clear that companies are taking note and are motivated to make a difference in the global fight to protect our most precious natural resource.

The business case for better managing and reporting on water risks is stronger than ever: 68 percent of companies report that by responding to water stewardship issues, they have benefited from cost savings, increased sales of new products, improved brand value, business resilience and competitive advantage. Beyond the business case, however, companies are seizing World Water Day as a moment in time to communicate with stakeholders about their efforts. Here are just a few of the many examples:

• Last year, Colgate spent upwards of $5M on an ad that highlighted water conservation and they continued their conservation efforts this year for World Water Day. The company ran a Snapchat ad that featured water flowing upwards from a faucet along with the following text “TURNING is all it takes to close the faucet. Brush with a closed faucet to save up to 4 gallons of water.” The ad aimed to engage a millennial audience and spark conversation about the company’s simple call to action for water conservation.

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