Thinking Outside the Corner Office
by Kathryn Dill
Mar 28, 2016 9:05 AM ET
Campaign:
CBRE People and Culture
Originally posted on Forbes.com
In an industry where a private office flush with glass plaques and deal mementos is the ultimate sign of success, commercial real estate firm CBRE gambled on a new strategy that hinged on concepts workers tend to hate. Employees seem to love it—but more importantly, clients are begging for it.
A visitor who steps off the elevator at CBRE’s lauded downtown Los Angeles global headquarters hoping to find the kind of office theatrics tech headliners are known—and derided—for will be disappointed. Though the office has garnered attention for its innovative design, there aren’t any foosball tables. There aren’t any beanbag chairs, either, or taps serving craft beer, or hallways inexplicably lit in neon colors.