Tech Brands Seek a Pro-Environmental Image: Google, Microsoft, Yahoo, Facebook, Yelp, SAP, AOL, eBay

Global companies are increasingly concerned about maintaining a brand image that positions them strongly as an environmentally responsible business. Many companies want to be seen as supporters of environmental regulation as a key way to keep globalized supply chains in check and promote environment-friendly business practices. Conscious consumers want brands to take ownership of the environmental and social impacts of their products from start to finish. 

One of the conspicuous actions that several leading technology companies in the United States have taken since last year is publicly ending their relationship with ALEC, or the American Legislative Exchange Council. Alec’s philosophy of “free market” environmentalism suggests that energy consumption and production should purely be directed by consumer demand has attracted significant controversy.

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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.