Sustainable Brands Expands Corporate Member Network with Addition of Estee Lauder, P&G, Hershey’s, Hasbro, Iron Mountain, Miller Coors and Domtar as Newest Members
December member meeting to focus on shifting large-scale societal demand and behavior
SAN FRANCISCO, December 9, 2014 /3BL Media/ – Sustainable Brands® announces the addition of new members to its Corporate Member Network including Estee Lauder, P&G, Hershey’s, Hasbro, Iron Mountain, Miller Coors and Domtar. They join over 55 companies already committed to leveraging their unique role in business and society by aligning multiple stakeholders along a path towards a sustainable future.
The 55+ companies that comprise the Sustainable Brands Corporate Member Network collectively represent over $800 billion in annual revenue and have a combined workforce of over 4 million employees worldwide. A recent member benchmark study indicated that 83% of them were consistently using sustainability as an innovation driver within one or more product level brands and over 90% expect many or most of their product brands will explore opportunities to leverage sustainability as a value proposition in the near term. To accomplish this, a 3-point collaboration agenda was established by the member group.
- To adopt new business metrics that enable them to better measure and connect the true environmental costs, social costs and positive impacts of their businesses to the bottom line.
- To explore and enable disruptive innovation that drives growth and supports the shift to a sustainable economy.
- To better understand and drive a shift in societal demand & behavior toward healthy, sustainable lifestyles and consumption.
“The value we receive from participating as a Sustainable Brands Corporate Member is reflected in the carefully curated conversations, the supportive and collaborative environment and the people, practices and tools to be able to lead change within our companies,” states Josh Henretig, Director of Environmental Sustainability at Microsoft.
Members are convening tomorrow to discuss strategies for influencing consumers at scale, on-package and in-store tactics for driving preference and purchasing of sustainable products, and practical guidance for changing brand narratives. Hosted by BASF, this member only meeting includes guest speakers from: Nielsen, Natural Marketing Institute, Novelis, Panera, Target, Wolff Olins, Planet Earth, Culture2 Inc. and will focus on examining the landscape of recent initiatives aimed at shifting demand and behavior.
To learn more about the Corporate Member Network and how to participate in select discussion groups, visit SustainableBrands.com or contact Patrick McCartan at patrick@sustainablebrands.com. For information about the Sustainable Brands community, including the upcoming SB’15 San Diego conference and sponsor engagement opportunities, visit www.SB15sd.com.
About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is a division of Sustainable Life Media, headquartered in San Francisco, CA.
