Supporting the Health and Wellness of Vulnerable Children and Families

Sesame Workshop is on a “quest for health equity.” The global nonprofit organization and its beloved characters, backed by their tremendous decades-long child development expertise, will partner with Q4HE to serve young children and families in rural and urban environments to promote healthy behaviors and well-being. With Q4HE’s support, Sesame Workshop is creating dynamic, culturally relevant content and resources for children, parents, and healthcare providers, centered on 3 key goals: promoting healthy practices during sick- and well-child visits, using culturally sensitive health literacy to create partnerships to reduce health disparities, and taking action to address nutritional well-being and food insecurity.

Sesame Workshop’s health equity initiative is designed to reach marginalized communities most affected by health disparities. To achieve the greatest reach, all content will be in English and Spanish. Using the learnings and strategies from Sesame Workshop’s Coming Together racial justice initiative, this effort will address the health and well-being inequities frequently impacting young children and families as well as those experiencing greater health risks due to COVID-19. The initiative will lead with formative research to create a series of multimedia resources and child-friendly spaces in a variety of locations where children and families access health services.

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