Supercharging Young People to Meet Global Challenges

Gen announces new partnership with Social Shifters
Jul 8, 2024 5:00 PM ET


Gen Blog | Company News

Today’s young people have a lot on their minds. Studies show they’re anxious about global issues like climate change and economic instability, and they’re losing confidence in their political leaders to reflect their needs and interests. Even many parents agree that young people face more challenges than they did, particularly in areas like saving for the future and buying a home.

Social Shifters is looking to transform that anxiety into action. The organization is currently accepting submissions for its Global Innovation Challenge 2024, an annual competition that awards funding to young leaders (18-30 years) with an idea, project or business solution to a pressing social or environmental issue. We’re excited to announce that as part of our new partnership with Social Shifters, we are providing $30,000 USD in funding support (this grant is awarded from the Gen Foundation, a corporate advised fund of Silicon Valley Community Foundation). Gen team members will also serve as volunteer judges for this year’s contest.

Seeking Solutions to Global Issues

As Global Innovation Challenge judges, Gen team members will evaluate projects that use technology to address climate change and benefit the environment, such as recycling solutions, renewable energy, resource conservation, and beyond. This approach is part of Social Shifters' larger endeavor to align with the United Nations Sustainable Development Goals, a blueprint to achieve a better and more sustainable future for all.

Submissions are open until July 31, and judging will take place throughout the month of September. The finalists will then pitch their finished project to a live panel in November, with grants of up to $10,000 USD to be awarded in December.

The Global Innovation Challenge 2023, which included projects addressing the refugee crisis, climate action, water stewardship and more, incubated 1,325 startup projects and businesses that have impacted upwards of 22 million people around the world.

Elevating the Next Generation 

Gen is a family of trusted consumer brands built for the next generation of digital life. We’re committed to powering digital freedom, and we’re excited that our partnership with Social Shifters allows us to inspire and empower the leaders of tomorrow. For more on how we do this, check out our 2024 Social Impact Report.