Subaru's Environment Activities Exceed The Norm
By Tanya Gazdik, MediaPost.com Staff Writer
As featured on MediaPost.com | Marketing: Automotive
It’s rare to find an automaker or other brand that doesn’t have a pet project, charity or cause they donate to and maybe give some lip service. But in Subaru of America’s case, their commitment to environmental causes is authentically deep.
Reducing waste through recycling and reusing is a passion of mine. So when the automaker pitched me a story about a study they conducted with the National Park Service, I was intrigued.
The park service manages an astounding 100 million pounds of waste nationally — enough trash to fill the Statue of Liberty 1,800 times — much of which is sent to landfills, posing a significant threat to both the future of the parks and to the environment.
The waste characterization study was conducted in three pilot parks (Yosemite, Grand Teton and Denali) to examine sources of waste and identify ways to reduce waste, while also conducting a national survey to explore attitudes and behaviors of park visitors.
While the consumer survey found that 59% were unaware of the significant waste management challenge, 84% of respondents would be willing to make a significant effort to reduce the amount of trash left in parks.
