Strategic Changes in Disaster Giving
Strategic Changes in Disaster Giving
By Gerald McSwiggan, Head of BCLC Disaster Assistance and Recovery
Corporate donations to support relief and recovery efforts in Japan have exceeded $300 million. You can find a full listing of the donors here. For comparison purposes, this is the third-largest corporate response to a disaster, and second-largest to an international disaster since BCLC started tracking this data.
Businesses have also stepped up to help storm-ravaged Alabama (and other southern states affected by the recent tornadoes). Companies around the world have donated more than $20 million to help with the recovery efforts there.
But monetary donations are not the only types of assistance that companies are providing. As I highlighted in a recent blog posting, we are seeing a shift from simple donations to more strategic engagement based on core competencies. Read more and comment >
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