Storytelling for Sustainability – It’s Time for Corporate Leaders to Gather ‘Round the Campfire

The term ‘greenwashing’ might be officially outdated. In 2016 the number of companies making unmerited PR splashes over sustainability is far outweighed by those who are taking significant strides forward and not talking about it. When faced with the science of climate change and transparency into corporate accountability in 2016, sustainability is simply part of doing business. 

Yet many leading companies still shy away from fully embracing their sustainability stories.  Excellent, groundbreaking work is happening across the private sector with no-one around to hear. To re-philosophize the old saying… if a tree grows in a deforestation zone, and no one is around to hear the re-surging wildlife, does it make an impact?    Read on to learn how PepsiCo is sharing its story and visit HowWillWe.com for more information.