Sony Music Latin and Global Citizen Release New “Color Esperanza” Track to Benefit the Pan American Health Organization’s Response to the COVID-19 Outbreak in the Region of the Americas
MIAMI, Fla., Monday, May 18, 2020 /3BL Media/ – Joining forces in the fight against COVID-19, Sony Music Latin and international advocacy organization Global Citizen will release a brand new version of Diego Torres’ “Color Esperanza (The Color Hope)” out May 18, 2020.
All record label net proceeds from the song will benefit the Pan American Health Organization (PAHO) and its COVID-19 relief efforts throughout the Americas. Fans may stream the song on all platforms and join the movement at coloresperanza.me.
Alex Gallardo, Sony Music U.S. Latin President commented, “For so long, ‘Color Esperanza’ has shined as a beacon of hope for music fans everywhere. We’re honored to team up with Global Citizen to introduce a new version of this classic, that includes some of the biggest stars in Latin Music to the next generation and support the fight against COVID-19 together. Music still brings hope when we need it the most.”
Further support comes from Global Citizen and various networks throughout the United States and Latin America. Alongside the debut, the audio goes live on all streaming platforms on Monday, May 18, 2020 at:
Premiere times by region are listed below:
- 7:00 a.m. PST
- 8:00 a.m. Costa Rica, Guatemala, Honduras, Nicaragua
- 9:00 a.m. Colombia, Ecuador, Mexico, Panamá, Perú
- 10:00 a.m. EST
- 11:00 a.m. Argentina, Brazil
- 4:00 p.m. Spain
Hugh Evans, Co-Founder and CEO of Global Citizen commented, “Global Citizen is proud to join forces with Sony Music Latin to celebrate frontline healthcare workers around the world and support PAHO’s response to the COVID-19 outbreak. We must continue to work together as a global community to address the current crisis and invest in the solutions required to stop another pandemic before it starts.”
Dr. Carissa F. Etienne, Director of the Pan American Health Organization (PAHO) continued, “we applaud Sony Music Latin and Global Citizen for bringing hope to the people of the Americas through music, and we are thankful to all the fans that, through this song, will help save lives from COVID-19 in the Region of the Americas. The funds raised by this new version of Color Esperanza will allow PAHO to continue supporting our countries in their response to the pandemic, especially for the most vulnerable populations in every corner of our Region.”
The 2020 version of “Color Esperanza” features some of the biggest, boldest, and brightest stars in Latin music alongside Diego Torres. These include: Ruben Blades, Camila, Camilo, Pedro Capó, Coti, Dilsinho, El Cigala, Farruko, Fonseca, Kany García, Leonel García, Gente De Zona, Leslie Grace, Nicky Jam, Lali, Ara Malikian, Dani Martín, Mau y Ricky, Prince Royce, Rauw Alejandro, Reik, Río Roma, Carlos Rivera, Ivete Sangalo, Thalía, Angela Torres, Manuel Turizo, Jorge Villamizar (Bacilos) and Carlos Vives. This blockbuster group of powerhouse talent also appears in the upcoming music video, set to premiere on May 18 via Sony Music Latin’s YouTube Channel.
Color Esperanza was written by the Argentinian songwriter Coti Sorokin and the producer Cachorro López with the collaboration of Diego Torres.
Since its release, the song has given audiences unity, peace, and, of course, hope. For nearly 20 years, it has empowered listeners across Latin Iberia and the US Hispanic market, soundtracking various social causes and movements as an anthem for change.
To offer support, fans can stream the audio link, watch the video, and use various social media platforms with the hashtags #streamforhope, #streamforesperanza or #coloresperanza2020. As fans engage with the newly released song, PAHO will receive donations as a result of streaming views and viral support.
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About Sony Music US Latin:
Sony Music U.S. Latin, a wholly owned subsidiary of Sony Music Entertainment, is the leading Latin music company overseeing the U.S. and Puerto Rico and home to the most prolific artists in the Latin genre.
About Sony Music Entertainment:
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Records, Arista Nashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Century Media, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Disruptor Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, House of Iona Records, Insanity Records, Keep Cool, Kemosabe Records, Legacy Recordings, Masterworks, Masterworks Broadway, Ministry of Sound Recordings, Monument Records, OKeh, Polo Grounds Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music and Verity Records. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
About Global Citizen:
Global Citizen is the world's largest movement of action takers and impact makers dedicated to ending extreme poverty by 2030. With over 10 million monthly advocates, our voices have the power to drive lasting change around sustainability, equality, and humanity. We post, tweet, message, vote, sign, and call to inspire those who can make things happen to act — government leaders, businesses, philanthropists, artists, and citizens — together improving lives. By downloading our app, Global Citizens learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards, which can be redeemed for tickets to concerts, events, and experiences all over the world. To date, the actions of our community, along with high-level advocacy efforts and work with partners, has resulted in commitments and policy announcements from leaders valued at over $48 billion, affecting the lives of more than 2.25 billion people by 2030. For more information, visit www.GlobalCitizen.org.
About Pan American Health Organization:
The Pan American Health Organization (PAHO) works with the countries of the Americas to improve the health and quality of life of its people. Founded in 1902, it is the world’s oldest international public health agency. It serves as the specialized health agency of the Inter-American system and also serves as the Regional Office for the Americas of the World Health Organization. For more information, visit www.paho.org.
For more information:
SONY MUSIC LATIN
www.sonymusiclatin.com
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GLOBAL CITIZEN
Pan American Health Organization
Media Contacts
Kary-An Díaz | Director of Communications, Publicity
Sony Music Latin
karyan.diaz@sonymusic.com
Charmion N. Kinder | Public Relations
Global Citizen
media@globalpovertyproject.com
