Socially Responsible Facebook Campaign Helps Homeless People in Chicago

Facebook can be much more than a social network for friends; it is also an amazing tool for fundraising and activism that produces real results.

Apartments.com, a leading U.S. apartment Internet listing subscription service website, yesterday presented a check for $15,000 to the Chicago Coalition for the Homeless. The money was raised as part of the website's "Raising Awareness. Taking Action: A Campaign to Help End Homelessness" Facebook initiative. As part of the campaign, Apartments.com promised to donate $1 to the Chicago Coalition for the Homeless for every new "LIKE" it received on Facebook from November 1, 2011 - December 31, 2011.

"In every aspect, this campaign was a huge success. We received overwhelming positive feedback from our Apartments.com staff and customers, as well as the general public," said Kevin Doyle, senior vice president and general manager of Apartments.com. "We know $15,000, by itself, won't bring an end to homelessness, but we hope it helps the Coalition to be able to continue the monumental good they do each and every day."

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Antonio Pasolini is a Corporate Social Responsibility writer for Justmeans. A media graduate with a specialization in film and TV, Antonio Pasolini is the editor of Energyrefuge.com, a top web destination for alternative energy products, news and commentary. With more than a decade's experience in journalism, Antonio has written on a wide range of topics, from technological breakthroughs by the brains at MIT to a trip to sustainable projects in the Amazon. One of his new projects involves an eco print magazine to be distributed from a selection of London shops.