Shopping for Change: A New Generation of Shoppers Helps to Bring Social Responsibility Home
Guest Blog by J.H. Fearless
In a groundbreaking finding, Nielsen recently reported that the majority of the world’s consumers now prefer to buy products that are socially and environmentally responsible.
Will this trend last? That depends on the individual consumer.
Who’s Buying?
Corporate social responsibility (CSR) is no longer a new or vague concept in the minds of global consumers. And the increasing number of people who are willing to pay extra for a “do-good” product is a clear sign that attitudes are changing. According to the Nielsen report, 55 percent of people worldwide will pay more money for products from companies “committed to positive social and environmental impact.” The report also found that 52 percent of people have done just that in the past six months, and 52 percent regularly check product packaging for proof of its sustainable impact. Worldwide, 49 percent of people volunteer and/or donate to organizations engaged in social and environmental programs.
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J.H. Fearless is a blogger and writer whose work explores the intersection of art, nature and culture. Her blog, "Uprooted," won the Tripbase Eco-Travel blog award in 2009 and 2011. Her work has been featured in The Huffington Post, Burning Man, National Geographic’s Green Living Website, Sharable and many more notable publications. Currently, she lives in Reno, Nevada, where she spends her time learning to garden in the desert and blogging for Burning Man each September.
