The Scotiabank Women Initiative Has Something for Every Women-Owned, Women-Led Business
Geneviève Brouillard shares how the bank is helping women entrepreneurs.
Originally published on Women of Influence
By Shelley White
The Scotiabank Women Initiative™ has had a strong start since launching in December 2018, but according to Geneviève Brouillard, there’s much more to come.
Geneviève, who is Senior Vice President for Québec and Eastern Ontario at Scotiabank and an Advisory Board member for The Scotiabank Women Initiative, is endlessly enthusiastic about the bank’s expanding efforts to support women-owned and women-led businesses across the country — especially now in these unprecedented times.
“There is still so much potential,” says Geneviève. “We committed to allocate $3-billion in funding over the first three years, and after one year, we’ve already deployed $1-billion. We want to become the banking partner of choice for women-owned and women-led businesses in Canada, so I see this program becoming a Scotiabank signature as we go forward.”
