Safe Tires a First Step on the Road to Zero
Jun 29, 2017 11:00 AM ET
Campaign:
The Ray
Originally published in National Safety Council's Safety First Blog
If our nation is to eliminate preventable deaths everywhere, it will need to eliminate preventable deaths on the roads. We hope this can begin by using creativity and awareness to eliminate deaths on a stretch of highway southwest of Atlanta.
The stretch is called "The Ray." This 18-mile portion of US I-85 is serving as a living laboratory as we try and make it a net-zero highway – zero carbon, zero waste, zero impact and zero deaths. Named in memory of Ray C. Anderson, a global leader in sustainable business, the road is a proving ground to explore the concepts and technologies that will transform the transportation infrastructure.
